For the first few years of my business, I operated in a bubble of my own making. I served my clients, I learned from them, and I deepened and refined my own ideas about organizing. I did this rather intentionally: I wanted to develop my own voice, rather than glom on to someone else’s ideas.
And then I gained some confidence in my skills, got on Instagram and started following other organizer accounts and… hoooooo boy. The extreme precision and decoration on a lot of organizing layouts, sometimes seemingly to the detriment of actual usage of the system, really threw me for a loop. (Want to know what I’m talking about? Search #organizinginspo on Instagram.)
I’m glad I spent that time in my bubble, because it didn’t cause me to question my own work or become jealous of others’ success. Instead, I was able to approach this very powerful (and very pretty, it must be admitted) organizing trend from an inquisitive place. Why did I have such a visceral reaction to some of these pictures? Why did I instantly know on a gut level that this was not the kind of work I wanted to do?
It comes down to the whole reason I started my business in the first place: I fundamentally believe that the point of organizing is to make life easier. And organizing doesn’t have to mean custom labels ordered off Etsy, rainbow order everything, or matching baskets for days. Organizing means a system of dealing with stuff that works and lasts.
I was explaining this with no small degree of passion and hand waving to my business coach last week, and he looked and said, “besides, if something looks too perfect, you don’t want to use it and mess it up.”
I mean, he really hit the nail on the head there. Imagine setting up this big, beautiful organizing system in your closet… and then you wake up the next morning and need to get dressed. What do you do? Are you comfortable with taking down baskets to get out a pair of underwear, flipping through hangers, unfolding knits? Or are you so bummed in advance about the idea of this system getting messed up that you just grab what’s closest to the front and leave everything perfectly in place? I have to tell you, I don’t rainbow order my clothes, because I know I’m not going to maintain it. And I have a lot of practice with using and maintaining organizing systems!
It’s kinda like what I talked about last year regarding using things up and wearing things out. Of course, we shouldn’t treat our belongings carelessly, but we should also actively use them if we love them so much! As much of a bummer as it is to totally thrash a pair of shoes, all the joy taken in wearing them is irreplaceable, and the vision of them sitting perfectly untouched in the closet couldn’t ever come close.
I guess what I’m trying to say is that organizing is for real life. And real life is imperfect! That’s why I focus so much on the actual function of the systems I set up for my clients, and when I do consider the aesthetic of a setup, ensure that it blends seamlessly with the client’s existing home and style.
Later this week… what happens when you put the aesthetic first, rather than the system? Hint: it’s not actually organizing!