Unmasking the Legend

This is Marie Kondo.  She’s thirty-one years old.  And although she has been a successful professional organizer since her mid-twenties, she rocketed to fame because she submitted the idea for The Life Changing Magic of Tidying Up to a writing contest.

Photo courtesy of newyorker.com (Diarmuid Greene / Web Summit / Sportsfile via Corbis)



I’m not!

I think that in his article for The New Yorker, The Origin Story of Marie Kondo’s Decluttering Empire, Barry Yourgau is attempting to ground what seems like an organic, lucky break story in the banality of hard work and drive to achieve.  It’s like he wants to yank away the curtain to expose the magician’s tricks.

Personally, I don’t think this unmasking of Marie Kondo’s career takes anything away from her success.  She’s a young female entrepreneur – and we need more of those, not fewer!  In fact, we need to know that our young female entrepreneurs set goals, work hard, and face ups and downs, rather than expecting that they emerge fully formed out of a magical fairy mist.  

If anything, I’m a little jealous!  After all, Marie Kondo is younger than I am, and vastly more successful.

I still maintain that although there is no one size fits all solution to getting organized, we owe a debt of gratitude to Marie Kondo for taking the conversation about organization mainstream, and for changing its focus from how to store to what to store.  As I’ve said as long as I’ve been an organizer, even before I read her book, being organized is about the stuff and not the containers!