How French Girl Style Works

Simple, minimal style can be as visually compelling and fashion-forward as it is timeless.  Think of classic “French girl” style, which gets fawned over every few months by fashion blogs (for the ultimate primer on the current state of French girl obsession in our culture, see Eliza Brook’s piece at Racked: How To Sell A Billion-Dollar Myth Like A French Girl).  You can instantly conjure an image of what this looks like in your head and it’s an image you likely want to see yourself in… imagine, if you will, a pair of straight leg jeans, smart little booties, and a slouchy sweater topped with a classic leather cross body bag.

I have a theory about how “French girl” style evolved... and you’re not going to be shocked that it all comes back to organizing.  I suspect that the ability to create a simple, timeless style à la Parisienne stems, at least in part, from a basic fact: French girls have small closets!

When I say that European apartments have small closets, I mean they are SMALL.  In the very lovely one bedroom apartment my husband and I inhabited for a few months in London, the entire closet space for the two of us consisted of a wardrobe from Ikea that was less than four feet wide.  No one I mentioned this to found it in any way out of the ordinary. 

When your storage space is smaller, you’re forced to make more careful decisions about what you buy.  You’re prevented from purchasing in great quantity or frequency because there just isn’t room for haphazard shopping! And if you have to buy fewer things less often, you necessarily find yourself getting pickier about the things you do buy and how they fit into your personal style.  This situation also means that you can probably afford to spend a bit more on each piece, rather than dividing your budget among a plethora of cheap stuff.

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Above and below: the same cream cashmere Theory sweater (not currently available), a bunch of different ways, from my Instagram!

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Imagine how a tiny closet might change your shopping habits, and in turn, your style.  French girls might have one Saint James striped shirt instead of a pile of them from Zara.  They might wear a single pair of the perfect worn in jeans on repeat instead of rotating through twenty different washes and cuts.  They may have chosen the perfect slouchy cashmere sweater instead of stocking up on trendy acrylic copies.  In a way, French girls are living with enforced capsule collections. 

A cruel irony of fashion is that it’s often easier to refine your style and express it when you have fewer options to choose from.  So, if you want to cultivate your own particular flavor of “French girl” style, consider downsizing your wardrobe to its true essence.  And if you’re considering a wardrobe overhaul, I’m here to help!  Schedule a call with me today and get started on your own dream closet.

LMW